You send us branding guidelines, competitors, logos, files, fonts, all that good stuff we need to visually align. Anything that comes to your mind. We take all this, and combine it into our research/exploration process. Preparing for our first meeting - the kickoff.

Ideally, we can hop into the high-level, finer detail discussion pretty fast. The call involves key stakeholders, and gets everyone aligned about what/why we're doing. Often, moodboards or sketches will already be presented to clients, to get some early feedback. After the meeting, direction is set. It's time to get scripting, storyboarding and producing.

Before starting, we'll compile a document usually multiple pages long, which outlines references and direction examples. You will have a chance to review, and give your feedback. This way we can continue down a path or re-align.

It combines a rough voiceover & napkin drawing storyboard, to show the video flow. Presented in SyncSketch (an easy to share link), your whole team can asynchronously leave comments. You also have the script and storyboard to look at in pieces. We review feedback with the main stakeholder on a call. Make sure we get it, revise, and deliver an update soon as we can.